Customer Loyalty: How to Earn It, How to Keep It, New and Revised EditionISBN: 978-0-7879-6388-0
Paperback
272 pages
October 2002, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
"Griffin deftly examines pricing, value, customers' purchasing
cycles, positioning and targeting to create repeat purchasers . . .
. Readers will profit from the arsenal of tools Griffin
provides."
Publishers Weekly
"Griffin has written a practical guide for planning strategies
to assure customer loyalty. She uses actual examples to describe
whom a company should target, how to find qualified prospects, and
how to turn customers into company advocates."
Library Journal
"Both the front-line salesperson concerned with a single
customer and the senior manager responsible for the
organization-wide sales and marketing strategy will find Griffin's
Profit Generator system a useful process for building a base of
consistently profitable customers."
Quality Digest
"Jill Griffin 'wrote the book' on loyalty tactics with
Customer Loyalty: How to Earn It, How to Keep It, now in its
second edition."
Larry Chase's Web Digest for Marketers
"Ms. Griffin deals with a complex subject and comes to a logical
conclusion: Loyalty begins and continues with continually satisfied
customers."
J. D. Power III, J. D. Power and Associates
"Customers become loyal advocates to a business one purchase
experience at a time. Customer Loyalty clearly outlines the
seven steps of a customer affinity and shows how companies can
embrace these strategies to build a loyal clientele. These
strategies work for any product or service and for any company
large or small."
Beth Summers, vice president, executive and organizational
development, Dell Computer Corporation
"Jill 'gets it.' So can you. You don't need a consultant or a
new management team. Read Jill's book and execute. Then you will
'get it.'"
Red McCombs, chairman, McCombs Enterprises, owner,
Minnesota Vikings, and cofounder, Clear Channel Communications
"Business only has two jobs: (1) getting new customers and (2) keeping the old ones, and sometimes winning them back. Let the brillance of my friend Jill's book help you to maximize, optimize, and fully realize your opportunities here." --Mark Victor Hansen, coauthor, Chicken Soup for the Soul Series, #1 New York Times best-seller
"Sales people will find Griffin's book interesting, practical, and profitable."-- American Marketing Association