Channel Champions: How Leading Companies Build New Strategies to Serve CustomersISBN: 978-0-7879-5034-7
Hardcover
256 pages
September 1999, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"This book covers some of the most critical and important issues
that will define future winners in many industries." --Karl-Erling
Trogen, president and CEO, Volvo Truck Corp.
"This book clearly shows that companies must change the paradigm of what business they are in to reflect the growing importance of distribution channels." --Stephen B. Hughes, president and CEO, Celestial Seasonings, Inc.
"This book clearly shows that companies must change the paradigm of what business they are in to reflect the growing importance of distribution channels." --Stephen B. Hughes, president and CEO, Celestial Seasonings, Inc.