Channel Champions: How Leading Companies Build New Strategies to Serve Customers

"This book covers some of the most critical and important issues that will define future winners in many industries." --Karl-Erling Trogen, president and CEO, Volvo Truck Corp.

"This book clearly shows that companies must change the paradigm of what business they are in to reflect the growing importance of distribution channels." --Stephen B. Hughes, president and CEO, Celestial Seasonings, Inc.