Strategy and Business Series
The Strategy & Business Series is designed to inform business leaders on the latest developments in global management techniques, competitive tactics, and strategic thinking.
Strategy and Business Series (2)
September 1999, Hardcover
If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and profitability. It's not so much what you sell today, but how you sell it. And there is no going Read More
October 1998, Paperback
8 steps to successful strategic alliances--from the experts at Booz Allen & Hamilton
Turn to any business section in any newspaper today and you?ll find no shortage of stories about high-profile international strategic alliances. Many are success stories. The majority, however, are not. Now, you can learn what separates the successes -- like those of Corning, Mazda, and Oracle -- from the failures. In Smart Alliances, the two senior consultants who Read More
Turn to any business section in any newspaper today and you?ll find no shortage of stories about high-profile international strategic alliances. Many are success stories. The majority, however, are not. Now, you can learn what separates the successes -- like those of Corning, Mazda, and Oracle -- from the failures. In Smart Alliances, the two senior consultants who Read More