Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

Preface xi

Acknowledgements xv

The Author xix

Part One: The Health Care Gatekeepers: Women Hold the Keys 1

1 Understanding the Women’s Health Marketplace 3
John Kaszuba

2 The Women’s Health Movement 24
Genie James

3 Consumer Pressure Meets Public Policy 34
Genie James

4 Following Women’s Dollars 46
Genie James

5 Adapting Product Lines and Information Technology for the Consumer 55
Genie James

Part Two: Women’s Health Care: Mission, Managed Care, and Market Share 67

6 Success Factors for Providers of Women’s Health Services 69
Kathleen C. Hanold

7 Private Sectors and the Women’s Health Market 77
Rita J. Menitoff

8 Integrated Systems of Care for Women’s Health 88
Jaynelle F. Stichler

9 The Social Reconnaissance Approach for Understanding Women’s Health 111
Michael R. J. Felix, James N. Burdine

10 The Underserved Women as a Business Consideration 134
Genie James, Stacy A. Graham, Laura J. Reed

11 Getting the Most from Each Marketing Dollar 158
Genie James

Part Three: The Hands Touching the Patients: Models for Care 169

12 Physician Integration: When to Partner 171
Jeffrey B. Persson

13 Practicing Care: The Nurse Practitioner Model 185
Jeffrey B. Persson

14 Employer Strategies: Women in the Workforce 195
Genie James, Holly E. Owens

15 Creating Healing Environments for Women 207
Jaynelle F. Stichler

16 Women’s Health as a Strategic Initiative 218
Genie James, C. Ann Boeke

17 Medicare Risk: Evolution and Implications for Women 226
Kimberly Weiss

18 Relationship-Centered Care: Hope on the Horizon 246
Genie James

19 Conclusion 258
Genie James

Index 263