Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

"this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women." ----Doody Publishing, Inc.

"With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!" --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York

"The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace." --Edward O'Neil, Center for the Health Professions, University of California, San Francisco

"Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems." --Elizabeth Reich, president, National Association for Women's Health