The Technology Leaders: How America's Most Profitable High-Tech Companies Innovate Their Way to Success

?Peter Cohan has managed to look beyond the trAnds and fads that steer so many consultants and business observers and capture a fundamental fact: Understanding your customers and quickly responding to their changing needs with real value is the most essential ingredient of long-term business success. Nowhere is this more evident today than among the companies that have become leaders in our most technology-intensive industries. The Technology Leaders explores the reasons these companies have risen above the crowd in the world's most intensely competitive markets.? --Michael C. Ruettgers, president and CEO, EMC Corporation

?Hey, business executives! Wake up! Stop the off-site planning meetings, tear up the strategic plan, and buy everyone in your company a copy of this book. With Cohan's crisp description of the ?success cycle' and his cold slap-in-the-face reality of ?betting under uncertainty,' you'll rethink every decision after you put down this page-turner.? --Kevin R. Compton, general partner, Kleiner Perkins Caufield & Byers

?With a forceful and engaging style, Cohan describes what makes technology companies like Hewlett-Packard so successful. The book is full of practical insights illustrated with fresh examples. Any executive aspiring to market leadership should read The Technology Leaders.? --Dean O. Morton, retired executive vice president, COO and director, Hewlett Packard Company

?Peter Cohan has created a powerful tool for anyone working in the arena of creating great products from technology. By carefully dissecting the approaches taken by a wide series of strong and successful companies, he has distilled a great deal of useful wisdom. I enthusiastically recommAnd this new addition to the entrepreneurial literature.? --Robert J. Saldich, former president and CEO, Raychem Corporation

?Peter Cohan is an outstanding manager with a keen eye for value. His book gets behind the numbers of some of America's most profitable high-tech companies. With a clear and engaging style, he presents a framework that investors can use to pan for gold in today's flood of high-tech investment opportunities. If you want to pick tomorrow's winners, read this book!? --Peter S. Laino, director of development, K-III Communications Corporation