Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors

ISBN: 978-0-7879-0326-8

Hardcover

304 pages

November 1996, Jossey-Bass

List Price:	US $52.00
Government Price:	US $33.28
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Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors (0787903264) cover image

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MARKETING AND NONPROFIT ORGANIZATIONS.

The Role and Benefits of Marketing in Nonprofit Organizations.

What Are You Selling? What Are They Buying?

CONDUCTING COST EFFECTIVE MARKET RESEARCH.

Who is Your Customer?: The Values and Techniques of Market Research.

Target Marketing to Reach Your Best Customers.

How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition.

Strengthening Your Marketing Practices with Internal Audits.

SUCCESSFUL MARKETING STRATEGIES.

Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors.

Making Advertising Work for Your Nonprofit.

Media Selection: Choosing the Right Mix.

Packaging Programs and Services for Your Market.

Strategies for Recruiting the Volunteers You Want Most.

Your Marketing Strategy: Fifteen Steps for Putting It All Together.