Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and DonorsISBN: 978-0-7879-0326-8
Hardcover
304 pages
November 1996, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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DOUGLAS B. HERRON is president of Campaign Associates, Inc., a fundraising and marketing firm for nonprofit organizations. He has wide executive fundraising experience with the YMCA or the USA and hundreds of local YMCAs. Herron is author of Marketing Management for Social Service and has taught courses at Stanford University and the University of San Francisco Graduate School of Nonprofit Management.