Global Culture Industry: The Mediation of ThingsISBN: 978-0-7456-2482-2
Hardcover
248 pages
April 2007, Polity
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Other Available Formats: Paperback
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In the first half of the twentieth century, Theodor Adorno wrote
about the 'culture industry'. For Adorno, culture too along with
the products of factory labour was increasingly becoming a
commodity. Now, in what they call the 'global culture industry',
Scott Lash and Celia Lury argue that Adorno's worst nightmares have
come true.
Their new book tells the compelling story of how material
objects such as watches and sportswear have become powerful
cultural symbols, and how the production of symbols, in the form of
globally recognized brands, has now become a central goal of
capitalism. Global Culture Industry provides an empirically
and theoretically rich examination of the ways in which these
objects - from Nike shoes to Toy Story, from global football to
conceptual art - metamorphose and move across national
borders.
This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.