Images of Strategy

Preface: Stephen Cummings, David Wilson and Robin Wensley.

1. Images of Strategy: Stephen Cummings and David Wilson.

2. Strategy as Ethos: Stephen Cummings.

3. Strategy as Organizing: Karen Legge.

4. Strategy as Intention and Anticipation: Robin Wensley.

5. Strategy as Orchestrating Knowledge: John McGee.

6. Strategy as Data + Sense Making: Bob Galliers and Sue Newell.

7. Strategy as Creativity: Chris Bilton, Stephen Cummings and David Wilson.

8. Strategy as Exploration and Interconnection: Duncan Angwin.

9. Strategy as Systems Thinking: John Brocklesby and Stephen Cummings.

10. Strategy as Process, Power and Change: Andrew Pettigrew.

11. Strategy as Marketing: Peter Doyle.

12. Strategy as Numbers: Chris Smith.

13. Strategy as Decision Making: David Wilson.

Afterword: Gibson Burrell.

Index.