Images of Strategy

Stephen Cummings (Editor), David C. Wilson (Editor)

ISBN: 978-0-631-22610-9

Paperback

464 pages

June 2003, Wiley-Blackwell

List Price:	US $69.95
Government Price:	US $44.76
Enter Quantity: Buy

Images of Strategy (0631226109) cover image

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An innovative and multi-functional approach to strategic management.
Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
Includes case examples to illustrate the chapters.
Provides further reading sections and student questions
Written by a team of top management scholars with many years of successful MBA teaching experience.