Textbook
Marketing EthicsISBN: 978-0-631-21423-6
Paperback
269 pages
March 2008, ©2008, Wiley-Blackwell
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Other Available Formats: Hardcover
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“Even readers who may disagree with Brenkert's conclusions … will learn to apply worthwhile analytical methods for balancing ethical and other business considerations. Highly recommended.” (Choice Reviews, October 2008)
"In his Marketing Ethics, George Brenkert addresses significant
moral issues and dilemmas in marketing using the moral concepts of
freedom, integrity, justice, privacy, and welfare. It is carefully
argued and comprehensive in scope. This is a genuine
contribution."
–Norman Bowie, University of Minnesota
–Norman Bowie, University of Minnesota
“This book is the new one-stop shop for those interested
in any aspect of marketing ethics. It is written in the best
tradition of applied ethics: practically written and theoretically
well-founded.”
–Ronald Jeurissen, Nyenrode Business Universiteit, the
Netherlands