Strategic Management: An Analytical Introduction, 3rd Edition

1. Introduction to Business Policy.

2. Strategic Managers and Strategic Planning.

3. Values Culture and Power.

4. Mission and Objectives.

Part II: External Analysis.

5. Environmental Analysis.

6. Customer and Competitor Analysis.

7. Understanding Industries and Markets.

Part III: Analysing Resources and Capabilities.

8. Internal Audit.

9. Financial Analysis.

10. Analysing Performance.

11. Sources of Competitive Advantage.

Part IV: Identifying Strategic Alternatives.

12. Strategic Direction.

13. Global Strategies.

14. Strategies for Declining Industries.

15. Corporate Collapse and Turnaround.

Part V: Strategic Choice.

16. Acquisition and Divestment.

17. Strategic Alliances.

18. Competitive Strategies.

19. Deciding on Future Strategy.

Part VI: Implementing Strategies.

20. Implementing Strategy.