Strategic Management: An Analytical Introduction, 3rd EditionISBN: 978-0-631-20104-5
Paperback
512 pages
August 1996, Wiley-Blackwell
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Strategic Management is a new and up to the minute text and
cases book for students of strategy based on combined new editions
of the highly successful, Business Policy and Cases in
Business Policy. Including six new chapters and an extensive
selection of new cases, Stategic Managemnent retains the
consise and accessible approach of the previous editors of the text
and cases.
The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.
This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.
Strategic Management is enhanced by a student workbook, and an instructor's manual.
The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.
This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.
Strategic Management is enhanced by a student workbook, and an instructor's manual.