The International Business BlueprintISBN: 978-0-631-19665-5
Paperback
264 pages
September 1997, Wiley-Blackwell
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* Multi-disciplinary text in international business offering a good
balance between scope and depth.
* Covers all the key aspects of international business including the functional areas.
* Clearly set out with good use of examples, boxed exhibits, summaries and case studies.
* Strong and global approach.
* Covers all the key aspects of international business including the functional areas.
* Clearly set out with good use of examples, boxed exhibits, summaries and case studies.
* Strong and global approach.
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