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Principles of Management in Export: The Institute of Export

ISBN: 978-0-631-19194-0
Paperback
352 pages
September 1994, Wiley-Blackwell
List Price: US $62.95
Government Price: US $32.10
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James Conlan has spent many years in the fields of marketing, advertising, printing and publishing and has been closely involved in new product development as well as the establishment of overseas subsidiaries. He is now a full-time management educator with a specialist interest in the quantifiable and financial aspects of business. He is a Member of the Institute of Export and of the British Institute of Management.

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