Marketing the Unknown: Developing Market Strategies for Technical InnovationsISBN: 978-0-471-98621-8
Hardcover
250 pages
July 1999
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Marketing Technological Innovations.
Major Marketing Problems in Technological Innovation.
Basic Rules of Marketing to Answer Specific Problems.
Analysing Marketing Situations.
Two Possible Development Strategies.
Building Up Your Business.
Conclusion.
Bibliography.
Index.
Major Marketing Problems in Technological Innovation.
Basic Rules of Marketing to Answer Specific Problems.
Analysing Marketing Situations.
Two Possible Development Strategies.
Building Up Your Business.
Conclusion.
Bibliography.
Index.
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