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Marketing the Unknown: Developing Market Strategies for Technical Innovations
ISBN: 978-0-471-98621-8
Hardcover
250 pages
July 1999
List Price: | US $95.00 |
Government Price: | US $60.80 |
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.