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Cooperative Strategy: Competing Successfully Through Strategic Alliances

ISBN: 978-0-471-97492-5
Hardcover
254 pages
July 1999
List Price: US $108.00
Government Price: US $69.12
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What is a Strategic Alliance?

The Era of Strategic Alliances.

Interfirm Cooperation: Theoretical Contributions.

The Main Types of Alliance.

International Expansion Joint Ventures.

Vertical Partnerships.

Cross-Industry Agreements.

Shared-Supply Alliances.

Quasi-Concentration Alliances.

Complementary Alliances.

Conclusion: Anticipating the Evolutions and Outcomes of Strategic Alliances.

Bibliography.

Index.

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