Cooperative Strategy: Competing Successfully Through Strategic AlliancesISBN: 978-0-471-97492-5
Hardcover
254 pages
July 1999
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What is a Strategic Alliance?
The Era of Strategic Alliances.
Interfirm Cooperation: Theoretical Contributions.
The Main Types of Alliance.
International Expansion Joint Ventures.
Vertical Partnerships.
Cross-Industry Agreements.
Shared-Supply Alliances.
Quasi-Concentration Alliances.
Complementary Alliances.
Conclusion: Anticipating the Evolutions and Outcomes of Strategic Alliances.
Bibliography.
Index.
The Era of Strategic Alliances.
Interfirm Cooperation: Theoretical Contributions.
The Main Types of Alliance.
International Expansion Joint Ventures.
Vertical Partnerships.
Cross-Industry Agreements.
Shared-Supply Alliances.
Quasi-Concentration Alliances.
Complementary Alliances.
Conclusion: Anticipating the Evolutions and Outcomes of Strategic Alliances.
Bibliography.
Index.