The Strategic Decision Challenge

Strategic Management: Past Experiences and Future Directions (D. Hussey).

Deregulation and the Pied Piper Approach to Diversification (E. Boyle).

Competitive Strategies through Sun Tze's Art of Warfare (S. Ho).

A Model of Strategy Decision Making (G. Greenley).

The Emphasis on Value Based Strategic Management in UK Companies (S. Handler).

The Paradox of Competitive Advantage (F. Winfrey, et al.).

The Noble Art and Practice of Industry Analysis (P. Jenster & P. Barklin).

Strategic Analysis for an Information Business--A Case Study (S. Crawshaw).

The Company as a Cognitive System of Core Competences and Strategic Business Units (H. Hinterhuber, et al.).

Management Efficiency Improvement Strategy and its Applications (S. Yahagi).

Strategic Guidelines for Outsourcing Decisions (D. Jennings).

Strategic Alliances in the Airline Industry (W. Hall & D. Eppink).

Managerial Preferences in International Merger and Acquisition Partners (S. Cartwright, et al.).

Glossary of Techniques for Strategic Analysis (D. Hussey).

Addresses of Contributors.

Index.