Store Location and Assessment ResearchISBN: 978-0-471-90381-9
Hardcover
388 pages
January 1991
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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THE RETAIL SETTING.
Trends in Retailing and Consumer Behaviour.
The Urban Pattern of Retailing.
The Impact of the Development Process.
THE STATISTICAL BASE.
General Sources of Information.
Developing a Strategic Planning Data Base.
Market Appraisals (B. Epstein).
Site Appraisals (W. Snow and K. Scott).
METHODOLOGY AND TECHNIQUES.
Store Location Strategies (J. Mercurio).
Store Assessment Procedures (M. Simmons).
Traditional Methods of Sales Forecasting (G. Drummey).
Modern Methods of Sales Forecasting.
Evaluating Retail Trading Performances (D. Mock and K.Jones).
Concluding Comments (D. Rogers).
References.
Index.
Trends in Retailing and Consumer Behaviour.
The Urban Pattern of Retailing.
The Impact of the Development Process.
THE STATISTICAL BASE.
General Sources of Information.
Developing a Strategic Planning Data Base.
Market Appraisals (B. Epstein).
Site Appraisals (W. Snow and K. Scott).
METHODOLOGY AND TECHNIQUES.
Store Location Strategies (J. Mercurio).
Store Assessment Procedures (M. Simmons).
Traditional Methods of Sales Forecasting (G. Drummey).
Modern Methods of Sales Forecasting.
Evaluating Retail Trading Performances (D. Mock and K.Jones).
Concluding Comments (D. Rogers).
References.
Index.
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