Value Drivers: The Manager's Guide for Driving Corporate Value Creation, Mass MarketISBN: 978-0-471-86121-8
Paperback
272 pages
January 2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Why are Firms in Business in the First Place?
Segmentation.
Ranking SBUs.
Corporate Strategy Revisited.
How Well is the Firm Doing?
Understanding the Market Context.
Core Competencies.
Core Competencies Revisited.
Back to Corporate Strategy.
Back to the Bottom Line.
Conclusion.
Appendices.
Select Bibliography.
Index.
Segmentation.
Ranking SBUs.
Corporate Strategy Revisited.
How Well is the Firm Doing?
Understanding the Market Context.
Core Competencies.
Core Competencies Revisited.
Back to Corporate Strategy.
Back to the Bottom Line.
Conclusion.
Appendices.
Select Bibliography.
Index.
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General & Introductory Business & Management
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