The Great Formula: for Creating Maximum Profit with Minimal EffortISBN: 978-0-471-77823-3
Hardcover
256 pages
April 2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Chapter 1. Introduction: Hx2+O.
Chapter 2. "I Get 1,000 Channels of TV and Most of It's Crap".
Chapter 3. Chunking.
Chapter 4. The Great Chunkula.
Chapter 5. The Great Formula.
Chapter 6. Why The Great Formula Works.
Chapter 7. The Great Formula Step 1: Create The Irresistible Offer.
Chapter 8. The Great Formula Step 2: Present it to a Thirsty Crowd.
Chapter 9. The Great Formula Step 3: Sell Them a 2nd Glass.
Chapter 10. In Search of the Thirsty Crowd.
Chapter 11. 2nd Glass Tactics.
Chapter 12. The Great Formula in History.
Chapter 13. Mad Scientists Using The Great Formula.
Index.
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