Public Relations For Dummies, 2nd EditionISBN: 978-0-471-77272-9
Paperback
384 pages
May 2006
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Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.
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