Service Orient or Be Doomed!: How Service Orientation Will Change Your Business

STRONG AUTHOR PLATFORM:  The book will be promoted heavily on the authors' website (www.zapthink.com) as well as their e-newsletter (ZapFlash) that reaches 15,000 subscribers. In addition, the book will be promoted through Zapthink's various webinars. The authors also plan on speaking at events like Web Services Edge, Web Services on Wall Street, XTech, C3 Expo, enterprise Architecture Conference, and TechTarget events.

BENEFITS THE BOOK PROVIDES: Readers of this book will come to understand how IT limits the flexibility of businesses; understand the big picture of Service Orientation; learn new approaches for building relationships between business and IT personnel; discover how to make their companies more agile; and learn how to manage risk as a company moves toward Service Orientation.