Enterprise Transformation: Understanding and Enabling Fundamental Change

William B. Rouse is Executive Director of the Tennenbaum Institute at Georgia Institute of Technology and a professor in the College of Computing and the School of Industrial and Systems Engineering. Dr. Rouse has over thirty years of experience in the field of individual and organizational performance, decision support systems, and information systems.  He has written hundreds of articles and book chapters, and has authored several Wiley books, including Organizational Simulation (2005) and Essential Challenges of Strategic Management (2001).  He is also a co-editor of Handbook of Systems Engineering and Management (1999).  He is a Fellow of IEEE, INFORMS, and HFES, as well as a member of the National Academy of Engineering.