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The Art and Science of Technology Transfer

ISBN: 978-0-471-70727-1
Hardcover
408 pages
April 2006
List Price: US $117.00
Government Price: US $78.72
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Acknowledgments.

About the Author.

Preface.

Introduction.

PART ONE: The Game of Technology Transfer.

Chapter 1: The Pieces.

Chapter 2: The Board.

Chapter 3: Strategies.

PART TWO: Market Research.

Chapter 4: Finding the Customer.

Chapter 5: Competing Technology.

Chapter 6: Markets.

PART THREE: Strategy.

Chapter 7: Positioning the Technology for the End User.

Chapter 8: Launch Tactics.

PART FOUR: Doing Deals.

Chapter 9: Finding the Target.

Chapter 10: Valuing the Technology.

Chapter 11: Doing the Deal.

Chapter 12: The Twelve-Step Program.

Index.

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