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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

ACNielsen, Al Heller with John Karolefski
ISBN: 978-0-471-70359-4
Hardcover
368 pages
December 2005
List Price: US $57.00
Government Price: US $38.40
Enter Quantity:   Buy
Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs (0471703591) cover image
Other Available Formats: E-book

"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." (Supply Management, April 2006)

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