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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by)
ISBN: 978-0-471-69016-0
Hardcover
352 pages
September 2005
List Price: US $35.00
Government Price: US $17.85
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (0471690163) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • FIFTH BOOK IN THE SUCCESSFUL KELLOGG SERIES:
  • Business Week has consistently rated Kellogg the #1 business school for marketing.
  • SOLID CONTRIBUTOR LIST: Not only does this title fit into Kellogg’s most highly regarded subject area – marketing – but the contributors are leaders in the field.
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