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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by)
ISBN: 978-0-471-69016-0
Hardcover
352 pages
September 2005
List Price: US $35.00
Government Price: US $17.85
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ALICE M. TYBOUT is the Harold T. Martin Professor of Marketing and chairperson of the Marketing Department at the Kellogg School of Management. She is co-academic director of the branding program at Kellogg, the author of dozens of articles for marketing journals, and a consultant for leading companies.

TIM CALKINS is Clinical Associate Professor of Marketing at the Kellogg School of Management and co-academic director of the branding program at Kellogg. He consults with companies on both marketing strategy and branding issues. Previously, he was a marketing executive at Kraft Foods, where he managed brands including Miracle Whip, Parkay, and A.1. steak sauce.

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