Wharton on Dynamic Competitive StrategyISBN: 978-0-471-68957-7
Paperback
480 pages
September 2004
 Other Available Formats: Hardcover
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GEORGE S. DAY, PhD, is a marketing professor at The Wharton School.
He is widely recognized as the father of market-driven
strategy.
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy.
ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy.
ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.
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