Wharton on Managing Emerging TechnologiesISBN: 978-0-471-68939-3
Paperback
480 pages
August 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
Other Available Formats: Hardcover
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GEORGE S. DAY, PhD, is the Geoffrey T. Boisi Professor,
Professor of Marketing, and Director of the Huntsman Center for
Global Competition and Innovation at the Wharton School. He is also
the author of Market Driven Strategy and The Market Driven
Organization, and coeditor of Wharton on Dynamic Competitive
Strategy.
PAUL J. H. SCHOEMAKER, PhD, is Research Director of Wharton’s Emerging Technologies Management Research Program. He is also the founder and Chairman of Decision Strategies International, Inc.
ROBERT E. GUNTHER was the coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Making Decisions.