The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from ItISBN: 978-0-471-65950-1
Hardcover
272 pages
September 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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JEFFREY J. FOX is the author of the Wall Street Journal and New
York Times bestseller How to Become a CEO. He is also the founder
and President of Fox & Company, Inc., a management consulting
firm that specializes in marketing strategy development and sales
effectiveness.
RICHARD C. GREGORY is a Senior Consultant with Fox & Company. He leads Fox’s Dollarization Consulting and Training practice, which helps clients develop innovative approaches to articulating and quantifying the value they deliver to their customers.