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Emeril!: Inside the Amazing Success of Today's Most Popular Chef

ISBN: 978-0-471-65626-5
Hardcover
256 pages
August 2004
List Price: US $33.50
Government Price: US $17.07
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Emeril!: Inside the Amazing Success of Today's Most Popular Chef (0471656267) cover image
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TIMELINE.

EMERIL’S AWARDS AND OTHER RECOGNITIONS.

INTRODUCTION.

1. SEIZING OPPORTUNITIES.

2. NEW FRONTIERS: STRIKING OUT ON HIS OWN.

3. BANKING ON HIS POPULARITY.

4. EMERIL’S TIPPING POINT.

5. HITCHING HIS CAREER TO NEW ORLEANS’S GROWTH.

6. EXPANDING THE BUSINESS AND BUILDING A BRAND.

7. MANAGING THE EMERIL EMPIRE.

8. THE ART OF PARTNERING.

9. MANAGING HIS IMAGE.

10. MAXIMIZING MERCHANDISE.

11. CHANGING THE IMAGE OF COOKING.

EPILOGUE.

ENDNOTES.

ACKNOWLEDGMENTS.

INDEX.

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