Emeril!: Inside the Amazing Success of Today's Most Popular ChefISBN: 978-0-471-65626-5
Hardcover
256 pages
August 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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TIMELINE.
EMERIL’S AWARDS AND OTHER RECOGNITIONS.
INTRODUCTION.
1. SEIZING OPPORTUNITIES.
2. NEW FRONTIERS: STRIKING OUT ON HIS OWN.
3. BANKING ON HIS POPULARITY.
4. EMERIL’S TIPPING POINT.
5. HITCHING HIS CAREER TO NEW ORLEANS’S GROWTH.
6. EXPANDING THE BUSINESS AND BUILDING A BRAND.
7. MANAGING THE EMERIL EMPIRE.
8. THE ART OF PARTNERING.
9. MANAGING HIS IMAGE.
10. MAXIMIZING MERCHANDISE.
11. CHANGING THE IMAGE OF COOKING.
EPILOGUE.
ENDNOTES.
ACKNOWLEDGMENTS.
INDEX.