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Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

ISBN: 978-0-471-65544-2
Hardcover
312 pages
July 2004
List Price: US $32.95
Government Price: US $16.80
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Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry (0471655449) cover image
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Other Available Formats: Paperback

Introduction 1

CHAPTER 1 The Journey Begins 7

CHAPTER 2 Have I Got a Deal for You 23

CHAPTER 3 Morris Air Spreads Its Wings 39

CHAPTER 4 Off to Southwest 55

CHAPTER 5 Opening Up New Skies 73

CHAPTER 6 A Different Kind of Airline 85

CHAPTER 7 Preparing for Departure 103

CHAPTER 8 JetBlue Takes Flight 121

CHAPTER 9 Making Air Travel Entertaining 139

CHAPTER 10 Keeping Customers Happy 151

CHAPTER 11 The Technology Advantage 163

CHAPTER 12 Getting the Word Out in Style 177

CHAPTER 13 Dealing with Disaster 193

CHAPTER 14 Preserving the Culture 213

CHAPTER 15 Looking to the Future 225

CHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243

JetBlue Timeline 255

Acknowledgments 263

Notes 265

Index 289

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