Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent IndustryISBN: 978-0-471-65544-2
Hardcover
312 pages
July 2004
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Other Available Formats: Paperback
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David Neeleman is much more than one of today’s most
accomplished aviation executives. Throughout an incredible career
that began with selling Hawaiian timeshare vacation packages as a
college student and ultimately led to the creation of JetBlue,
Neeleman has demonstrated an uncanny ability to identify and fill
unmet needs by building niche businesses. Flying High is a
straightforward, illuminating account of David Neeleman’s
life and the principles by which he has created his highly
profitable travel empire–rules that can be applied to
virtually any business in almost every industry.
James Wynbrandt is a New York—based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company’s founding. His articles on business and aviation have also appeared in The New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.