How to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time!ISBN: 978-0-471-64797-3
Hardcover
256 pages
June 2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgments xi
1 Draw in the Listener 1
2 Change the Moment 13
3 The Transformation Mechanism 22
4 The Body Metaphor 40
5 The Paper Metaphor 53
6 The Quick Pitch Opening 66
7 The Quick Pitch Body 78
8 The Slogan Pitch 90
9 Convince with Samples 101
10 The Power of Free 112
11 The Power of Gifts 125
12 Solid Proof 133
13 Dynamic Clarity 150
14 Be Distinct 159
15 Overcome Resistance 176
16 The Look 186
17 The Platform Pitch 197
18 The Mechanism Emergency Kit 213
Index 233
About the Authors 241
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