Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Part One: INTRODUCTION.

1. Marketing to Investors and Lenders: What the Capital Markets Want.

2. Raising Capital: An Overview of Your Alternatives.

Part Two: UNDERSTANDING INVESTORS AND LENDERS.

3. Early-Stage Financing: The Role of Business Angels.

4. Private Equity: Unleashing Your Company’s Potential Value.

5. Lenders: Raising Funds from Banks and Other Financial Institutions.

Part Three: TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS.

6. Strategy: How to Win Investors’ Mind Share.

7. Tactic: How to Win Investors’ Market Share.

8. Value: How to Win Investors’ Heart Share.

Part Four: EPILOGUE.

9. Get Your Marketing Right!

Index.