Wiley.com
Print this page Share

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

ISBN: 978-0-471-64656-3
Hardcover
256 pages
August 2004
List Price: US $35.00
Government Price: US $17.85
Enter Quantity:   Buy
Attracting Investors: A Marketing Approach to Finding Funds for Your Business (0471646563) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on marketing. He is the author of thirty-five books, including Marketing Management (now in its eleventh edition) and Marketing Insights from A to Z.
HERMAWAN KARTAJAYA is the founder and president of MarkPlus&Co., one of the foremost strategy consulting firms in Southeast Asia, and has coauthored several bestselling books on Asian marketing, including Repositioning Asia and Rethinking Marketing (with Hooi Den Huan and Sandra Liu). He is also president of the World Marketing Association (WMA) for 2002—2004.
S. DAVID YOUNG is Professor of Accounting and Control at INSEAD. He is the coauthor of EVA and Value-Based Management and Profits You Can Trust.

More By These Authors

Back to Top