Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable ClientsISBN: 978-0-471-61873-7
Paperback
304 pages
October 2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction.
PART I: MARKETING FOR CONSULTANTS THE GUERRILLA WAY.
Chapter 1. Why Consultants Need Guerrilla Marketing.
Chapter 2. What Is Guerrilla Marketing for Consultants?
Chapter 3. Thirteen Guerrilla Marketing Secrets.
Chapter 4. Anatomy of a Marketing Plan.
Chapter 5. The Guerrilla’s Marketing Road Map.
PART II: GUERRILLA MARKETING AT WORK.
Chapter 6. Beyond Web Sites: Create a Client-Centered Web Presence.
Chapter 7. Boost Your Web Presence with a Zine.
Chapter 8. Talking Heads: The Cost of Free Publicity.
Chapter 9. When It Pays to Advertise.
Chapter 10. Write This Way.
Chapter 11. Five Steps to a Winning Speech.
Chapter 12. Book Publishing: The Guerrilla’s 800-Pound Gorilla.
Chapter 13. Survey Said! Make Surveys and Proprietary Research Work.
Chapter 14. The Power of Giving Back.
PART III: GUERRILLA SELLING FOR CONSULTANTS.
Chapter 15. All Projects Are Not Created Equal.
Chapter 16. “Send Me a Proposal”: Create Proposals That Win.
Chapter 17. The Price Is Right.
Chapter 18. The Guerrilla’s Competitive Edge.
Chapter 19. After the Sale: Selling While Serving.
PART IV: PULLING IT ALL TOGETHER.
Chapter 20. Put Your Plan into Action.
Notes.
Resource Guide.
About the Authors.
Index.
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Consulting
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