Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable ClientsISBN: 978-0-471-61873-7
Paperback
304 pages
October 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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JAY CONRAD LEVINSON is Chairman of Guerrilla Marketing
International, a consulting firm serving large and small businesses
worldwide. He is the creator of the Guerrilla series, the
best-selling marketing series ever published. Levinson is a former
vice president and creative director at J. Walter Thompson and Leo
Burnett Advertising.
MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and has over twenty years of consulting experience. He has worked with clients in businesses of every size, from small start-ups to some of the worlds highest-profile companies. McLaughlin has sold and delivered more than $300 million in consulting services in his career, and he knows what works in the market and what doesnt.
MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and has over twenty years of consulting experience. He has worked with clients in businesses of every size, from small start-ups to some of the worlds highest-profile companies. McLaughlin has sold and delivered more than $300 million in consulting services in his career, and he knows what works in the market and what doesnt.