Getting New Clients, 2nd EditionISBN: 978-0-471-55528-5
Hardcover
304 pages
December 1992
|
How to Get New Clients. And Keep Them. The Bible of New Business
Growth-Fully Updated! "Getting New Clients helps solve the biggest
problem marketing service professionals have
" James
Kennedy, Editor Consultants News "Thorough, well
written
" Library Journal Now you have all the tools you
need to build your practice with new businessthe most
important challenge facing any service professional starting or
expanding a service firm. In step-by-step, user-friendly terms,
Getting New Clients reveals Dick Connors proven,
client-centered marketing approach that will help
you zero in on the needs of prospective markets and clients, get
your foot in the door, and grab that profitable new business
opportunity. Fully updated to include the latest consulting trends,
the Second Edition shows you:
- How to put together winning proposals and direct mail packages that get results
- How to secure appointments with the people who make the go-ahead decision
- How to operate within your "comfort zone" so you can work most productively
- How to leverage your time and talents more effectively
- And much more!