Getting New Clients, 2nd EditionISBN: 978-0-471-55528-5
Hardcover
304 pages
December 1992
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About the authors DICK CONNOR, CMC, runs an international
consulting firm serving the business professions worldwide. He is a
certified management consultant (CMC). Previously, he has served as
Director of Marketing for Pannell Kerr Forster and as President of
CPA Marketing Services. The creator of the client-centered
marketing approach, Mr. Connor is the coauthor,
with Jeff Davidson, of Marketing Your Consulting and Professional
Servicesnow in its second edition. A noted speaker and the
author of numerous articles on marketing for professionals, Mr.
Connor has taught at the Northwestern University Graduate School of
Management, is a contributor to the Encyclopedia of Professional
Management, and has served on the Advisory Board of the National
Small Business Development Center (SBDC). JEFF DAVIDSON, CMC, is
the award-winning author of 18 books, including Breathing Space:
Living and Working at a Comfortable Pace in a Sped-Up Society; The
Domino Effect with Don Vlcek; Marketing on a Shoestring. His books
have appeared in many foreign languages and frequently as book club
selections. Davidson, based in Chapel Hill, North Carolina, is a
certified management consultant (CMC). He is a frequent guest on
national radio and television talk shows and has been the subject
of feature articles in USA Today, US Air, Washington Post (six
times), Miami Herald, Christian Science Monitor, Los Angeles Times,
and many other national and regional newspapers and magazines. He
delivers dozens of seminars every year on finding breathing space
and on marketing to business and professional groups.