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Textbook
Marketing Tourism Destinations: A Strategic Planning ApproachISBN: 978-0-471-54067-0
Hardcover
240 pages
April 1992, ©1992
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Framework for Tourism Planning and Marketing.
Environment and Resource Analysis.
Regional Goal and Strategy Formulation.
Target Marketing and Regional Positioning Strategy.
Regional Marketing Mix Strategy.
Regional Organization and Management Supporting Systems.
Summary and Conclusions.
References.
Index.
Environment and Resource Analysis.
Regional Goal and Strategy Formulation.
Target Marketing and Regional Positioning Strategy.
Regional Marketing Mix Strategy.
Regional Organization and Management Supporting Systems.
Summary and Conclusions.
References.
Index.
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