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Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services

ISBN: 978-0-471-54030-4
Hardcover
230 pages
September 1991
List Price: US $285.00
Government Price: US $182.40
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Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services (0471540307) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction with customers, cultural support and values, service from the customer's point of view, service selling, characteristics of successful sales organizations, star sales people, perfecting the sales process, dealing with prospective clients, and ongoing interaction with the client.
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