New Economy Edge: Strategies and Techniques for Boosting Online ProfitabilityISBN: 978-0-471-49844-5
Paperback
272 pages
August 2001
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgements.
Introduction.
Understanding the Nature of Online Business.
Focusing the Profit-Driven Online Business.
Leading and Building the Online Business.
Developing Your Markets to Increase Profitability.
Internet Pricing.
Developing an Internet Sales Strategy.
Building Brands and Customer Loyalty.
Using the Internet for Profitable Product Innovation.
Suppliers and Supply Chains: Reducing Costs and Adding Value.
Managing Knowledge to Enhance Profitability.
Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.
Resource Building: The Key to the Competitive Online Business.
Online Solutions: Delivering Profitability.
References.
Bibliography.
Subject Index.
Introduction.
Understanding the Nature of Online Business.
Focusing the Profit-Driven Online Business.
Leading and Building the Online Business.
Developing Your Markets to Increase Profitability.
Internet Pricing.
Developing an Internet Sales Strategy.
Building Brands and Customer Loyalty.
Using the Internet for Profitable Product Innovation.
Suppliers and Supply Chains: Reducing Costs and Adding Value.
Managing Knowledge to Enhance Profitability.
Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.
Resource Building: The Key to the Competitive Online Business.
Online Solutions: Delivering Profitability.
References.
Bibliography.
Subject Index.
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