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Textbook

Electronic Commerce: Strategies and Models for Business-to-Business Trading

ISBN: 978-0-471-49840-7
Paperback
288 pages
July 2000, ©2000
List Price: US $74.95
Government Price: US $50.52
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Electronic Commerce: Strategies and Models for Business-to-Business Trading (0471498408) cover image

Foreword.

Preface.

About the Author.

Acknowledgements.

Introduction.

Key Features of Internet Electronic Commerce.

Business Models for Electronic Commerce.

Business-to-Business Electronic Commerce Cases.

Markets and Competition.

Marketing Strategies and Programmes.

Roadmap for Business-to-Business Electronic Commerce.

Bibliography.

Endnotes.

Subject Index.
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