Retail Geography and Intelligent Network PlanningISBN: 978-0-471-49761-5
Hardcover
296 pages
April 2002
Other Available Formats: Paperback
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This innovative book exemplifies the importance of sophisticated
and intelligent spatial analysis techniques in dealing with the
range of location, distribution and channel management issues
which face today's retail and service businesses.
- Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
- Numerous global case studies are used to show keys issues
- Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
- Describes how retailers can plan their cross channel network strategy for the future