Retail Geography and Intelligent Network PlanningISBN: 978-0-471-49761-5
Hardcover
296 pages
June 2002
 Other Available Formats: Paperback
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- The first book in this subject area to focus on geography and its usefulness in business through the analysis of real-world applications.
- Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia.
- Numerous global case studies are used to show keys issues.
- Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment.
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Describes how retailers can plan their cross channel network strategy for the future.
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