Winning Strategies in a Deconstructing World

Contributors vii

Series Preface xi

1 The Deconstruction of Integrated Value Chains: Practical and Conceptual Challenges 1
Rudi K. F. Bresser, Dieter Heuskel, Robert D. Nixon

Section I: Antecedents and Outcomes of Value Chain Deconstruction 23

2 Product and Process Technological Change and the Adoption of Modular Organizational Forms 25
Melissa A. Schilling, Cassandra E. Vasco

3 Managing the Unmanageable – Strategic Balancing in Industries Characterized by Encompassing Change 51
Maria Bengtsson, Carin Holmquist

4 Hidden in Plain Sight: Hybrid Diversification, Economic Performance, and “Real Options” in Corporate Strategy 77
Michael E. Raynor

5 The Virtual Reconstruction of Value Chains: Complementary Process Innovation in the Biopharmaceutical Industry 107
Frank T. Rothaermel

6 Development Webs: A New Paradigm for Product Development 135
Nancy Staudenmayer, Mary Tripsas, Christopher Tucci

7 Playing to Win: The Role of Competitive Disruption and Aggressiveness 163
Walter J. Ferrier

8 Dealing with Deconstruction 191
Sebastian Ehrensberger, Frank Opelt, Harald Rubner, Armin Schmiedeberg

9 Strategies for Unstructured Competitive Environments: Using Scarce Resources to Create  New Markets 201
James A. Robins, Margarethe F. Wiersema

Section II: Knowledge and Competitive Advantage 221

10 Knowledge Characteristics and Competitive Advantage: An Empirical Investigation 223
Susan K. McEvily, Bala Chakravarthy

11 Deconstructing a Knowledge-Based Advantage: Rent Generation, Rent Appropriation, and “Performance” in Investment Banking 245
Aya S. Chacar, Russell W. Coff

12 Competitive Advantage from Knowledge Spillovers: Implications of the Network Economy 267
Brian McGrath, Rita Gunther McGrath

13 Young Firm Growth: An Analysis of Strategy and Context 289
Stewart Thornhill, Raphael Amit

Index 309